An Official Sponsor of London Collections Men since its inception, British GQ is once again thrilled to be a crucial partner in the world’s biggest and best menswear showcase. As the country’s sharpest, most stylish publication, we feel it’s a relationship that’s as entirely fitting as a Savile Row suit.
The growth of LCM over eight seasons and London’s burgeoning place at the heart of the menswear universe – from the technical perfection of its bespoke tailors to the directional dynamism of recent art-school graduates turned young designers – this is the epicentre of men’s fashion. In print, across our digital platforms and on social media, British GQ’s coverage of the event will be second-to-none, and we know – and our sales and stats tell us – that our readers are hungry for the inside track on what is coming down the catwalks, who’s in the front row and what’s happening behind the scenes and at the parties. GQ is all about British men’s fashion and we are proud to say that we are officially a key part of London Collections Men.
Lavazza is excited to be sponsoring London Collections Men for another consecutive year. Press, buyers, designers and models can reward their hard work with a delicious coffee of their choice. Lavazza will be served throughout the four-day event so you won’t have to go far to fuel up and enjoy the real Italian coffee experience!
Founded in Turin in 1895 and owned by the Lavazza family for four generations, the company is among the world’s largest coffee producers, and has recently celebrated its 120th anniversary. Lavazza’s presence at main international events, such as London Collections Men, shows their dedication to bringing the authentic, Italian coffee experience to life around the world. Lavazza will be ensuring the fashion elite get their caffeine fix during London Collections Men, available at all bars onsite.
Follow @LavazzaUK on Twitter and Instagram to keep updated on all the latest fashion news and backstage gossip, hashtag #fuelledbylavazza #moretotaste
Mercedes-Benz continues its association with fashion and style as the car brand sponsor of London Collections Men.
A fleet of striking Mercedes-Benz models will ensure that guests move effortlessly, in style and comfort between the London Collections Men catwalk shows and events. The cars, combining poise and efficiency, mean that guests enjoy their very own Mercedes-Benz experience.
Debbie Hull, Mercedes-Benz UK
Sheena Hamilton, Mercedes-Benz UK:
Radisson Blu Edwardian , London
Born in London, inspired by London, Radisson Blu Edwardian, London, the official hotel partner of London Collections Men is a distinctive collection of individual hotels in great locations across London and Manchester from bijou boutique to large-scale luxe.
With 4 locations close to the LCM show space they are the perfect place to stay: Bloomsbury Street, Kenilworth, Hampshire and Mercer Street
Superdry and the British Fashion Council join forces to kick off London Collections Men.
Iconic British brand Superdry is teaming up with the British Fashion Council to celebrate the start of London Collections Men on the 10th June. Guests will be treated to an exclusive preview of the new sports collection, whilst Balthazar will provide a pop-up restaurant all within the Superdry flagship store on Regent Street. Guests will be invited to join Dylan Jones OBE, Chair of London Collections Men, Caroline Rush, Chief Executive of The British Fashion Council, Superdry CEO Euan Sutherland and co-founders James Holder and Julian Dunkerton to kick start the SS17 menswear season.
In its third year as official partner of London Collections Men Swatch is showcasing their latest collection - the POP Swatch. These ticking timepieces are always on the move so make sure you catch them! The multi-talented timepieces can be worn on your wrist, as a necklace, clip, pocket watch, desk stand or even mounted on your wall. Create the Unexpected is the central theme driving the digital marketing campaign, search #PopitUp for hundreds if content create by social influencers, designers and artists online. For your own POP artistic moment at LCM visit Swatch at 180 Strand for a unique fashion illustration.
TOPMAN a stalwart supporter of emerging talent has worked alongside designers such as Kim Jones, Christopher Shannon, James Long, Lou Dalton and Aitor Throup, early in their careers. Recent collaborations include London Collections Men regulars – Sibling, Agi & Sam, and Astrid Andersen - all of whom graduated from MAN.
MAN – celebrating its 10th anniversary is a joint partnership between TOPMAN and Fashion East - supporting young menswear design talent. To date, MAN has supported more than 30 young menswear designers most of whom have graduated to become recipients of the NEWGEN MEN Award - of which TOPMAN is very proud to be the Official Sponsor. London Collections Men signals a great milestone for the future of British menswear and one that Topman is proud to have played such an influential role in achieving since the very beginning with MAN. It also marks the opportunity for the Brand to continue the presentation of its more fashion-forward collection – TOPMAN DESIGN – also now in its 10th year.
Fashion and Beauty Monitor
Fashion and Beauty Monitor is the only digital resource which provides influencer, media, PR and brand contacts, news, events and industry intelligence – all in one convenient place. With over 25 years of experience at the heart of the industry, the world’s most successful fashion and beauty professionals rely the resource and passionate team of experts to plan, engage and connect in a competitive and evolving market.
Launchmetrics combines the data insights, technology, and access to top influencers that brands need to accelerate their launch and to build strong, lasting exposure. Nearly 1,700 dynamic brands like Dior, Porsche, Levi’s and Sony Playstation use Launchmetrics to manage the entire launch lifecycle — from sample management to event management, and everything in between. The result? They aren’t just launching products — they’re building more active, engaged communities that drive future sales, too.
Launchmetrics was created in 2016 with the merger of Augure, a global powerhouse in Influencer Marketing and Fashion GPS, the premier technology provider for the Fashion industry since 2006.
Murdock London are the grooming specialists for gentlemen of good taste. With our made in England colognes, daily essentials and barbershop experiences, we form the foundations of confidence a man needs to stride through life’s adventures.
Opening our first store in Shoreditch, the capital’s creative heart, we have since expanded across the city into London’s dynamic neighbourhoods including Soho, Covent Garden and Chelsea. We are thrilled to have also most recently opened our first international shop in Paris.
With a shared belief in the quality of British design and as fellow shapers of style for men of the capital, Murdock London and London Collections Men make perfect partners.
For further information please contact:
+44 20 7759 1975