Founded in 1993, SONGZIO is a contemporary menswear brand. Based in Seoul and Paris, the brand has gained fame with its delicate emblematic new look: the black suit. In 2003, with close ties with the Korean entertainment industry, the brand launched its first diffusion line in Seoul, ZIO SONGZIO leading to immediate commercial success and the launch of the brand's third diffusion line, ZIO SONGZIO on air.
SONGZIO's international expansion began in 2006 at Paris Men's Fashion Week, with a revamped collection line. Clothing the ideas of arts, pictures and nature on to the canvas, SONGZIO's design takes a unique form. Using delicately tested oils and colours, he blurs and cuts through the veils of his abstract work. Behind the veils, lie the emblematic vertical strokes of the brand. Through this artful texture, color and contrast, each collection emanates the intensity, passion and strength of the house. Where art meets craft, strength meets delicacy and elegance meets modernity, each collection is made. Since its Paris Fashion week debut, the brand has been invited to show in Singapore and Barcelona Fashion Week.
Based in Paris, SONGZIO is also sold by around 30 retailers and department stores globally. From Seoul, the diffusion line ZIO SONGZIO is sold both online and offline through more than 50 independent stores.
1987: Graduated from ESMOD Paris
1993: Womenswear ZIO & ZIA launch
1999: SONGZIO launch
2003: ZIO SONGZIO & ZIOSONGZIO on Air launch
2009: Arena A award: Man of the year
2013-Present: Governor of Asian Couture Federation
2014: ACF award: Oustanding menswear designer
1994-Present: Seoul Fashion Week
2006-2016: Paris Men's Fashion Week
2016-Present: London Fashion Week Men's