Brainchild of Ian Segal, a former poetry editor at the New Yorker, and designer Kotaro Sato, Nine Lives was conceived on a dark Tokyo night as a tailored, artisanal Japanese brand shot through with a measured disregard for the rules. Riffing on American men's casual wear but sampling from high fashion and streetwear, Nine Lives pushes the boundaries of everyday clothing, harmonizing traditional fabrics with cutting-edge processing techniques and expert patterning.
The style is elegant punk on its own terms but designed to coordinate—for the contemporary man who needs a wardrobe that, chameleon-like, transitions from the office to the bar to the bike. In their own words, the brand is a "symphony of furiously dedicated craftsmen, all playing something weird and feral." Only four seasons old, Nine Lives made a small amount of history as the first brand to be launched across the U.S. and Europe at boutiques known for carrying impeccably high-quality menswear from Japan and the U.S.