Nicholas Daley graduated from Central Saint Martins in 2013. The label launched with Spring/Summer 15's ‘Culture Clash', a collection which established the brand identity through nuanced references to British subcultures, past and present. Nicholas's aesthetic reflects his own multiracial heritage, having grown up in a culturally diverse environment. Such experiences inform his ideas of the ‘contemporary man' and his clothing symbolises the multicultural essence of the British identity.
Through vigorous research and subtle design, Nicholas charges his garments with authenticity. A strong cultural narrative is created as music underlies every collection, both as a form of inspiration and expression. Each season Nicholas collaborates with an artist to produce a mix-tape, enforcing the historically-significant binary between style and music. An appreciation for the past is further shown through Nicholas' dedication to preserving British craft, having spent time working on Savile Row.
All production is retained within the UK, working with traditional manufacturers such as Christys' London, George Cox and Glenisla to name a few. Nicholas consistently works with British mills to develop bespoke fabrics for his collections. By employing age-old methods of production to create contemporary menswear, Nicholas is formulating a new lexicon by which to define 21st Century sartorialism. This engagement with British style and nonconformity has gained Nicholas much recognition, notably in Asia, where the collections frequently feature in publications such as Eyescream, Brutus, GRIND and Popeye. The brand now has a number of growing stockists including International Gallery Beams, Dover Street Market London, Ginza, New York and Singapore, Ware-mo-Kou and The Bureau in Belfast.
For Spring Summer '18 collection Nicholas was part of the British Fashion Council's NEWGEN programme and is sponsored again for Autumn Winter '18. He has also received press from Showstudio, i-D, GQ, Dazed&Confused, The Financial Times, Monocle, Champ and Intelligence Magazine and continues to generate media interest through his dynamic yet subtle approach to menswear.