Our priority is to bring function and utility to designer menswear. Over the next two years we want to continue to try to refine the balance of promoting our philosophy whilst maintaining the excitement and innovation of a contemporary designer brand. We aim to do this through listening to feedback from our retail customers and stockists and also defining a promotional strategy with press and creative agencies. It is part of our brand identity that we manufacture in the United Kingdom and we use fabrics from the UK where possible.
In Spring Summer 18 we have gained more stockists in Japan, South Korea, Philippine, Canada and have had several inquiries from United States. Expanding into these markets will be the primary focus of our efforts over the next 12 months.
We plan to deliver an exceptional branding message, tailored for social channels, including advertisements and blogs, as well as engaging with customers directly on social media.