Five years in development, this luxury fashion sneaker brand, a collaboration between brothers Carl Gilliam and Will.i.am, is born. Named after 1208 Glennfield Court (MCCVIII) where the brothers were born and raised, the collection is inspired by their impoverished backgrounds as well as their values, morals and ethics that were instilled in them by their mother, grandmother and great grandmother. In order to save money their mother often made their clothes, which in turn allowed the brothers to create their own fashion and trends. The designs, which were often the envy of all of their friends, resulted in a great love of fashion and design in the pair, and has been the driving force behind their debut brand, MCCVIII pronounced TWELVEOEIGHT.
Made in Portugal, the MCCVIII collection features 3 ‘Pharaoh’ styles in a number of colours including white, gray, tobacco, olive, bordeaux and black. The collection is classic and bold in design and features a slightly squared front with a solid white sole. The body of the trainer is made of soft Italian calf leather and Italian Nubuck and is finished using luxurious lamb lining.
The ‘Pharaoh High’ style is characterised by a heightened ankle length, lace-up front and Velcro fastening whilst the ‘Pharaoh High Gold Plated’ shares the same shape but is adorned with a gold plated side panel as well as gold plated branding on the tongue of the sneaker. The younger brother in the collection, ‘Pharaoh low’, sits lower on the ankle with a slightly paired down design, and features a subtle side zipper and lace-up front
The brothers say: ‘1208 Glennfield Court (MCCVIII) is the address where we were born and raised. Despite living in impoverished conditions, we were rich in values, morals and ethics, and spirituality. These principles were instilled in us through our ancestral pedigree and we made do with what little we had. We couldn’t afford the riches, to compete with the riches, so we turned our rags into riches and the riches followed us. We were as original as our thumbprints, we created our own fashion trend AND WE OWNED IT!’
The collection is stocked on the lower ground floor of the mens shoe department at Harvey Nichols.