Yannick Brown Creative Director and owner of NEKEDI launched the brand onto the international fashion scene early this year with his first AW16 foray of life style pieces at LCM. A collection of unisex sneakers received a great reception and has grown in popularity, receiving a number of inquiries from retailers from Asia and the UK as well as a considerable amount of press.
Borrowing attitudes from the street of which the brand was born and translating them into conceptual pieces. NEKEDI takes from realities of life and sub-cultural references for inspiration. A brand that delivers cutting edge designs fused with innovative contemporary aesthetics.
NEKEDI's collections are a continuous story under constant development that appeals to the independent, self-confident, less modest, outspoken individual who is trend cautious but likes to experiment with their own style.
We embrace the shock of the new and take steps against the norm. As Oscar Wilde put it " The ugly can be beautiful the pretty, never."