Natural Selection

Natural Selection
Founded in 2009 by John Park, the London based ready to wear label takes inspiration in its name from Charles Darwin’s book ‘Origin of Species by way of Natural Selection’. 
Originally starting as a denim brand, and using only Japanese selvedge, Natural Selection married modern silhouettes and finishing techniques to authenticity and high-fidelity construction.
Fusing clean lines, relaxed tailoring and quality fabrications to realise considered and coherent collections, Natural Selection’s expertise in denim compliments the brand’s smart/casual juxtaposition, where understated design is paramount. In keeping with the continual evolution of the label all branding has been stripped back to allow for an uncompromising product always with the modern, quality-conscious man in mind.

Sales Contact

Farai Jackson
Tel: +44 (0) 20 7749 8625

John Park
Tel: +44 (0) 20 7749 8624

Press Contact

Lauren Matthews
Tel: +44 (0) 20 7749 8627