DESIGNER SHOWROOMS – APPLICATION CRITERIA

  • Applicants collections should consist of men’s ready-to-wear or accessories
  • Applicants should have been in business for at least three years and have a minimum of four stockists - one of which must be a UK retailer
  • Applicants may be asked to submit additional supporting information, which will be considered alongside the application to reach a final decision

London Fashion Week Men's has limited space in the Designer Showrooms available for emerging designers who have been in business for less than three years. The criteria to show as an emerging designer can be found below. Applicants should also look at applying for NEWGEN support. Information on NEWGEN can be found at www.britishfashioncouncil.com/newgen

Emerging (Under three years in business):

  • Applicants collections should consist of men’s ready-to-wear or accessories
  • Applicants should have at least one stockist
  • Applicants may be asked to submit additional supporting information, which will be considered alongside the application to reach a final decision
Please note that by meeting the criteria above it does not guarantee a space within the showrooms. The Designer Showrooms showcase a curated selection of designers and space is limited but all those that meet the criteria will be considered.  

The British Fashion Council reserves the right to review, and waive, the eligibility criteria, for designer’s applications in exceptional circumstances.

PHASE ONE - APPLICATION PROCESS

PHASE TWO - REVIEW

  • Once an applicant has completed the application form online, this will be reviewed and the candidate will be notified by email whether the application has been accepted
  • Applicants may be asked to submit additional supporting information, which will be considered alongside the application to reach a final decision

ADDITIONAL INFORMATION

  • The minimum size for an accessories stand is 4sqm and a Ready-To-Wear stand is 6sqm
  • The stand will be built for the successful applicant and a furniture package will be allocated dependent on size of stand

For further information please contact:

Natascia Chiavarini
Tel: +44 (0) 20 7759 1952
natascia.chiavarini@britishfashioncouncil.com